Wednesday, April 4, 2012

iceberg stuff







ticket to event (break the ice) tear off top for activity , storyboard, website wireframe, updated logo

1 comment:

  1. —I think all of your touchpoints have a purpose and reach out to our audience.

    —In terms of hierarchy, look at the body text of the invite. The top areas are read before the main part, maybe make those grey?

    —Love the folding that you talked about on the invite. Clever use of your logo!

    —A little hard to tell the actions in the website, but I remember you talking about it and it sounded simple enough to use.

    -The colors, shapes, type and illustrations all work well together. Obviously its not done, but don't forget to include the doodle elements on the site.

    —As far as the logo, maybe you don't even need the multicolored one, just the black for the main use. The multicolored is a little complex.

    —Everything is consistent, I don't see anything out of place!

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